There are many reasons to visit Dallas, and with some of these best accommodations of any destination, Downtown does hospitality at the highest caliber. Discover how our new developments are driving more people to see for themselves what they can’t in any other city.
Downtown boasts 9,000-plus rooms in 30 hotels. The 227-key JW Marriott is under construction in the Arts District, while other Downtown hotels are reporting increased occupancies and higher rates.
The return of conventions, in-person sporting events, and continued leisure travel are driving improved hotel performance.
Hotels are welcoming tourists, staycationers, conventioneers, and a growing number of business travelers.
October brought the return of the State Fair of Texas and the Red River Showdown between Texas and Oklahoma. Throughout the rest of the fourth quarter, Downtown welcomed guests attending a variety of events and conventions as well as sports and leisure activities including: Dallas Mavericks and Stars games at the American Airlines Center, conventions like the Informa Pop Culture Fan Expo at the Convention Center, and Board Game Geek Week at the Hyatt Regency.
All indicators point toward a quicker recovery for the hospitality sector than we expected. Positive signs for Downtown include October’s Average Daily Rate (ADR) at $203, compared to $204.60 from 2019. November’s ADR was $190.10 compared to $182.30 in 2019. Occupancy still lagged in both months from pre-pandemic levels, but revenues are increasing. December saw just a 7.6% lag in occupancy (compared to 2019), higher ADR, and slightly better room revenue, showing a return of holiday travel.
“Eighty-eight percent of 2019 revenues [have been] restored, and managed business demand [was] ahead of our expectations for December,” stated newly-crowned Southwest Airlines CEO Bob Jordan to Business Travel News.
Downtown hotels are showing improvement across the board with occupancy, average rate, and revenue approaching pre- pandemic levels.
DFW Hotels should continue to perform well as event planners will be considering destinations with warm weather and low operating costs, according to CBRE.
Most airlines foresee a return to profitability in March, meaning hotels will need to continue aggressive hiring to guarantee adequate staffing in the first half of 2022. Downtown hotels are fully opened, offering their entire catalog of services, restaurants, and amenities.